Magnet Projects ™
Selling More U.S
at Home and Abroad
U.S. WheelHouse™ is the first of
“Magnet Projects ™
“ designed to help revitalize vital American industries. At the Society for American Industry, we believe car and truck manufacturing may be the most vital. These are desperate times for Chrysler, Ford and General
Motors. They face tremendous obstacles to their viability and even survival.
Desperate times call for bold moves. They call for thinking “outside the box with both feet planted on the
ground at the same time.” Chrysler, Ford and General Motors can
America’s car and truck companies again. To
attract the car and truck buyers' attention
Magnet Projects ™ must
be bold and magnetic.
A cold look at the current car and truck
manufacturing scene leads us to these conclusions. This is not 1957 when it was Ford vs. Chevrolet, Chrysler vs. Buick
and Lincoln vs. Cadillac. In 2007 it is American cars and trucks vs. the other kind. This is not
labor vs. management. This is our survival vs. going down the tubes. We need to
think “outside the box” and keep our feet planted on the ground at the same time.”
When it comes to manufacturing, jobs, international
trade and national security, let us remember that as Americans, we are all on the home team.
United States industrial sector is weak, we have very little national
With this ultimate reality show in mind, what can Chrysler, Ford and General
Motors do to win back the hearts and minds of the American
Magnet Projects ™ like
U.S. WheelHouse ™
can help and here is why.
Chrysler, Ford and GM have already made great strides in product quality and reliability. American
car and truck quality is competitive with any world brand and better than many. But still
the public misconception lingers. The problem is much like the wrong impression that the public has about factory-built housing. The truth is
that houses, apartments and commercial structures that are built in a factory are superior in structural integrity, dimensional accuracy and
overall quality control. News of the improved vehicle quality has not been adequately conveyed to the American buying public. To help convince
Americans to buy American cars and trucks, this news should be touted and shouted by Big Three ad agencies, publicists, and all executives and
employees. The same campaign should be implemented by American manufacturers of factory engineered
Chrysler, Ford and General Motors can reduce factory and dealer marketing costs, including advertising and costly
incentives, if they join a new all-American cooperative marketing program under the banner of U.S. WheelHouse ™
. This concept takes the “auto mall”
several steps further in a dramatic fashion by introducing the Metro Marketing Center ™.
Chrysler, Ford and General Motors can demonstrate concern for their fellow citizens (customers) by offering shopping
ease and painless financing for
their two most vital needs. The U.S. WheelHouse ™
“Ride and Reside™” program offers a reliable new car or truck and a
quality new home. The Metro Marketing Center ™
will offer one stop shopping for “wheels” and homes seasoned with the flavor
of a family weekend attraction.